| Worksheet
6: Product Mix, Market Share, and Market Type |
| What
products will be sold through the market? |
|
- sweet
corn
- peppers
- potatoes
- watermelon
- peaches
- apples
- baked
goods
- milk
- impulse
items
- blueberries
- cucumbers
- spinach
- broccoli
|
- beans
- tomatoes
- carrots
- bananas
- oranges
- strawberries
- bedding
plants
- assorted
nuts
- celery
- asparagus
- lima
beans
- greens
- spinach
|
- jams
- jellies
- condiments
- pineapples
- grape
fruit
- peas
- cheeses
- cabbage
- lettuce
- beets
- cauliflower
- bread
- etc.
|
*
Rich and Debbie plan to grow four or five crops they grow best
and purchase all other items wholesale for resale.
|
| At
what location(s) will the market be established?
|
|
-
The only feasible location is the one specified in Worksheet
1. It is on Route 43 between Wolf Chase and Lionville.
|
| Is
this the most feasible site of those listed?
|
|
|
| Which
market type best fits the objectives set, the desired product mix,
and the location selected?
|
|
- considering
the information contained in this report and on the basis of
our financial analysis, we elect to establish a roadside stand.
- eventually
we plan to expand our facility to operate year-round, offering
both seasonally available local products and products not native
to our local soils.
- we
realize that our market may not grow as fast as our financial
projections have indicated, yet we feel that we have economic
data that suggests the potential is solid. We are willing to
give the market a try for 3-to-5 years, with an annual review
before the start of the next season.
|
| Why
is this type the best?
|
|
- we
feel this approach is the best approach for us because a year-round
market would cost more than we can presently afford. We have
also been warned about the need to establish and cultivate a
loyal customer base before we can realistically think about
expanding.
|
