| Worksheet
4: Market Trends |
| What
are your projections for market trends in the next five-to-ten years?
|
|
- consumption
of fresh fruits and vegetables has been increasing over the
past several years. In 1990, the average person ate 92.16 pounds
of fruit and 136.2 pounds of vegetables.
- the
30 to 39 age group is most likely to step up vegetable consumption.
- the
middle income group is price sensitive especially as related
to fruit consumption.
- The
increasing consumption in fresh fruits and vegetables is expected
to continue over the next several years.
- customers
with busy schedules expect convenience in product offerings,
with many customers expecting one-stop shopping.
- fewer
people today are involved in gardening for food purposes, because
of time, space, and know-how constraints. This isn't expected
to change.
|
| What
are the underlying reasons that account for these trends? |
|
- health
concerns
- the
need for convenience to accommodate people on the go
- people
are willing to pay reasonable, yet not excessive prices
|
| Sources
of information: |
"Fresh
Trends 1993" published annually by The Packer
|
