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Worksheet 1: Market Resources
Proposed Site:   Rt. 43 between Wolf Chase and Lionville
     
Population of Local Customer Base: 21,056 Transient Traffic (count): 250,000 / year 
     
Cities or towns within Ten‑Mile Radius:  Distance from Proposed Site: Population:

Wolf Chase / Lionville

 within 2.5 mile radius
 17,705

Grey Fox

 3 miles
 3,351
     
     
     
 
Traffic Patterns:    
   Vehicles per hour at peak time (rush hour): 200
   Vehicles per hour at off‑peak times: 50
 
Factors affecting traffic volume (e.g., shopping centers, other businesses along roads near the proposed market site, considered to be competition):

Shopping Centers

Wolf Chase Shopping Center
Lionville Shopping Center
Fred's Produce Market
Mo's Minit Market

 

Factors affecting the accessibility of the proposed market site (e.g., divided highways, traffic lights, off‑ramps, one‑way roads):

 

Divided highway with a grass median
Traffic lights within 1/2 mile in either direction
Accessibility not believed a problem

 

Describe Local Competition:    
Competitor:   Distance from Your Store: Type of Store:
Fred's Produce Market 3 miles seasonal roadside market
Shopping Center 2 miles Giant supermarket
Lionville Shopping Center 2 miles Super Fresh supermarket
Mo's Minit Market 1 mile 24 hr. convenience store
 
Where was the information obtained? 1990 Census Data, DOT, and personal observation

 

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