Entertainment Farming - all activities and events associated with drawing customers to the retail farm market. Examples include hayrides, wagon rides to and from fields, craft shows, antique car shows, petting zoos, scarecrow-making, and haunted houses.

Derived Demand - obtained by multiplying the per capita consumption of a particular item by the population in the target market.

Inventory - the ratio of sales to inventory. The more inventory is turned, less capital is required.

Margin - a percentage of the selling price.

Markup - a percentage of the cost of goods.

Merchandising - to promote an item that is for sale. Sales promotion as a comprehensive function including market research, development of new products, coordination of production and marketing, and effective advertising and selling.

"Niche" Market Specialty Crop - meeting a special need or service. Specialty crops are so named because they fill a small market or demand. Examples are organic crops, U-pick, and value-added products.

"Psychographic" - the customer's mind set or preference as related to buying behavior, used in conjunction with demographic and geographic information to develop the total customer profile.

Comparative Advantage - a person (entity) or business is said to have a comparative advantage when that person (entity) is more efficient than another in producing a given product.

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